MEASURABLE ENERGY

Brand identity: Brand positioning / Visual identity / Digital Design / Sustainability

Logo animation displaying a build in of the wordmark on an energy background

BRINGING A TOP LEVEL SUSTAINABLE ENERGY APPLIANCE COMPANY TO NEW LIGHT ACROSS PLATFORMS AND B2B CONNECTIONS

measurable.energy needed to update and refresh their existing limited visual identity during a period of rapid growth.

After 5 years of working across sectors implementing their energy savings sockets they had expanded above their previous identity. Featured by the BBC and the Financial Times they suddenly needed more assets and a clear message to the brand. 

To implement an updated identity reflecting the sophisticated, tech advanced sockets they created we elevated the messaging across all brand touch points, creating clarity and warmth. Full UI systems with iconography were implemented across website and internal tablets, unifying the software for all. We
re-visited the colour palette, ensuring all colour pairings passed accessibility checks. 

Close-up of a light switch with a label reading 'measurable energy', against a purple gradient background.
Close-up of a black device with a horizontal LED indicator light on top, against a purple gradient background.
Solid purple background
The image has a yellow and blue background with bold white text that says, "Small power isn’t small". There is a small icon of a light bulb with the text "eliminating wasted energy in buildings" below it.
A computer screen displaying a zoom meeting with multiple participants in a grid layout, including some individuals and a shared presentation.
A colorful infographic collage with various charts and text; includes main titles: "Here's a surge of data," "Here's what's watt," and "Save literal tonnes." The visuals feature line graphs, bar charts, and pie charts in purple, blue, and yellow, with placeholder text in Latin.
A digital graphic promoting energy savings with colorful abstract background. Large white text says, 'We help you reach net zero.' Below, there is text about plug sockets powered by machine learning. A slider shows socket power levels from 100 to 20K. Other metrics like GHG savings and net savings in pounds are displayed with corresponding values.
Series of purple outlined icons representing technology, communication, and innovation on a white background.
A large purple billboard displaying an advertisement for sockets with the phrase "Get smart with your sockets." The billboard features a graphic of a white electrical outlet with a green light bar and the words "measurable.energy" in the top corner. A person wearing a red hat, black jacket, and orange pants walks past in front of the billboard.
Mobile app home screen showing energy measurement and messaging icons with purple, black, gray, and green color schemes.
A person with brown skin holding a smartphone, wearing a lavender shirt with rolled-up sleeves, sitting at a white desk with a split keyboard.
Digital graphic showing energy efficiency data with a color gradient from yellow to blue, and text indicating the goal of eliminating wasted energy in buildings.
Bright purple background with large pink text displaying '40%'.
Person using a laptop on a wooden desk, wearing a tan sweater and gold and black bracelet.
Graphic with purple and blue background and the text 'Here's a surge of data' in bold white font.
Screenshot of a digital dashboard showing energy use and carbon emissions data, with line and bar graphs, user profile in the top right corner, and navigation tabs labeled 'Energy use,' 'Carbon emissions,' and 'Compare'.
A colorful bus stop advertisement with three sections: 'Small power isn't small,' 'Get smart with your sockets,' and 'Give your switches a snooze button,' promoting energy efficiency.