measurable.energy
Brand identity: Brand positioning / Visual identity / Brand voice
Completed at Pangaea Creative
Bringing a top level sustainable energy appliance company to new light across platforms and B2B connections.
measurable.energy needed to update and refresh their existing limited visual identity during a period of rapid growth.
After 5 years of working across sectors implementing their energy savings sockets they had expanded above their previous identity. Featured by the BBC and the Financial Times they suddenly needed more assets and a clear message to the brand.
To implement an updated identity reflecting the sophisticated, tech advanced sockets they created we elevated the messaging across all brand touch points, creating clarity and warmth. Full UI systems with iconography were implemented across website and internal tablets, unifying the software for all. We re-visited the colour palette, ensuring all colour pairings passed accessibility checks.
