PALAZZO
FOUNDATION

Brand identity: Brand positioning / Visual identity / Events Materials

PRESERVING A BEAUTIFUL HISTORICAL BUILDINGS PERSONALITY FOR ITS MODERN USAGE

The Palazzo Foundation needed to reimagine the identity of Villa delle Peschiere, a beautiful Renaissance villa that has stood at the heart of Genoa's cultural and commercial history for more than 500 years. The challenge was to create a contemporary brand that honoured its rich heritage while supporting its future as a vibrant cultural destination.

After centuries of history, the villa required a renewed vision. The newly established Palazzo Foundation is leading its restoration with a commitment to preserving its architectural and artistic legacy, revitalising its historic spaces, and returning this extraordinary place to the community. The project balances heritage conservation with cultural regeneration, ensuring the villa remains relevant for future generations.

To support this transformation, a flexible brand identity inspired by the villa's gardens and their iconic fountains was developed. vibrant colours and a modular visual system celebrate the site's unique character while providing the adaptability needed across exhibitions, events, digital platforms and printed communications.

Historical building branding for conservation.
Logo based on garden conservation for historical building brand
Flexible brand for heritage museum and event space
Logo icons based on garden for heritage building.
Brand and logo posters for heritage location
Monogram logo of PF in various colour combinations.
Colour palette inspired by the building and its surroundings such as stonework and the garden.
Combination of typography and photography in editorial layout
Interior photography showcaseing the original wall painting in the renaissance style
Typography overlayed on top of madame butterfly opera singer, editorial and clean.
Typography for opera show on a bright background, editorial style with graphical devices.

This project demonstrates the approach to designing for organisations with a long-term purpose. Whether working with cultural institutions, charities, environmental organisations or mission-led businesses, we create brands that communicate impact, inspire engagement and help preserve the places, communities and initiatives that matter most.

Looking for branding or web design for a charity, environmental organisation, heritage project or purpose-led business? I’d love to hear about your mission.

Out of the home advertising promoting classical and heritage events at the museum

Completed at Pangaea Creative