Pallazo Foundation
Brand identity: Brand positioning / Visual identity / Events Materials
Completed at Pangaea Creative
Palazzo foundation needed to re-invent its Villa delle Peschiere, a beautiful Renaissance villa has been at the centre of Genoese trade for more than 500 years .
Five centuries can take their toll on a building, which is why the newly formed Palazzo Foundation has set out to embark on a new chapter of restoration and cultural promotion, with the aim of preserving its historical and artistic heritage, revitalising its ancient spaces, and returning to the community a place of art and culture.
Preserving a beautiful historical buildings’ personality for its modern usage.
To transform Villa delle Peschiere into a mouldable and flexible space it needed an identity that reflected its unique position, both geographically and metaphorically.
The brand focussed on the gardens, using their icon fountains as a base, with rich and vibrant colours. Leading to a fully flexible design system across all brand touch points.
